How to Actually use Adwords for your Business

How to Actually use Adwords for your Business – Setting up your Account
Google Adwords
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Only pay when a user clicks and actually lands on your page.
Chapter 1
Creating Account and Setting Up
1. Set up and create a Campaign.

2 reasons for choosing Search Network only:
*      People are more likely to click on your ad when they are searching for it directly i.e. on the Google Network rather than when they were checking their e-mails or watching YouTube.
*      It’s easier to keep track of.
2. Select Standard
3. Set Location to India and you can also exclude specific geographies that we don’t service
4. Bidding and Budget Strategy
Option – Adwords will set my bids to help maximize clicks within my target budget.
Start from a low budget to gather data. Once your daily budget is exhausted, Google will stop showing your ads.
Ad Extensions: Whether you want to add various snippets like location, social, call, site link so that they show up beneath your advertisement. User can take that address and use Maps to find you. Not necessary for Chemkart.
It makes your ad bigger and making it more visually appealing and authentic.
Learn about Google Merchant Center
Chapter 2: Ad Group A group of ads being triggered by a group of Adwords or specific search term. For a chemical retailer, you can have one group of ads to promote R&D chemicals and another for school chemicals. This allows me to specify that searches related to R&D chemicals will only trigger R&D chemical ads and searches related to school chemicals will only trigger ads related to school equipments.
Writing Ads
Have a clear picture of your company’s USP.
*      Why buy from you?
*      Why listen to you?
*      Why buy now?
*      How are you different from the competitors?
As ads go, it must be catchy and short. Take a look at the kind of people who would be your customers. Small business – should language and ease of comprehension be a priority
What should be the case while the customers are major firms?
Headlines: 30 characters or less. Most Important. The key here is to fit in the keyword which the customer typed into the search bar. Capitalize first letter of each and every word and focus on attracting the attention of the target audience and not the public.
Best Trusted Online Chemicals
Headline of the ad should match the keywords searched which would increase the ad relevance. Moreover the customer will be drawn to your ad more proactively if the ad addresses their precise search.
Your product/service is not for everyone. KYC and write with them in mind. Don’t keep too broad a target audience.
Ad Text: 2 lines of text of 35 characters of text.
Cardinal Rule: First line for benefits of your service/product. Second line will contain features and offers.

Do you offer shipping? If something stands out, make sure that it’s visible. People are always looking for discounts, coupons, special promotion limited period offers like offers to First time customers. (CONSUMER PSYCHOLOGY)
Have a good idea about the landing page the ad is linked to. The salient features and benefits should be clearly visible in the landing page so that drop rates can be reduced. If the customer does not find the relevant information at the first glance, he may be disappointed and encouraged to leave the website to find better deals.
Split Testing or A/B Testing: Suppose you start out by having two ads in your Ad campaign. Google runs both of these campaigns simultaneously and then you can analyze the ads and remove the one which is performing poorly.

One of the better ways is to figure out the major problems your consumer are facing – say quality/ free delivery and address that through the benefits you’d be offering




 






Keywords:
Now we need to add keywords. Try to add combination of keywords as they are a better cue for Google to recognize and trigger the appropriate ad
Add each keyword in a different line. For example, for a chemical retailer
*      Buy Chemicals Online India
*      Cheap and high grade chemicals
*      Free chemical delivery online


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